Miller Lite Launches Taste Points Program

Miller Lite is encouraging beer sippers and cultural explorists to “make summer count” by collecting Taste Points in an experential program rolling out just in time for the summer months. Partnering with Atlanta’s exclusive rooftop venue, The RESERVE – located above Cafe Circa, consumers will have the opportunity to indulge in the “Miller Life” with complimentary food by-the-bite, beer cocktails, and cigars seasoned with global music and progressive city inhabitants with the opportunity to collect RESERVE taste points on- site. This invitation – only event will launch this monthly series on Wednesday, June 29th from 5:00pm – 9:00pm.

The Taste Points program allows legal-drinking-age consumers to collect points found on specially marked packages of Miller Lite and by checking-in on foursquare at participating bars and restaurants. Consumers can bank Taste Points, team up with friends and use them to enter for the chance to win thousands of daily and weekly, or one of three epic prizes, including an around-the-world journey at TastePoints.com. The Miller Lite exclusive rooftop series will allow consumers to expedite point collection on-site at each event with the proof of purchase for a chance to win a two night stay at a luxury hotel, concert tickets, and a 5 star dinner for two in the Atlanta market.

“Great-tasting Miller Lite is here to save beer drinkers from having anything but an epic summer,” said Grant Leech, vice president of marketing for Miller Lite. “Our Taste Points program will reward loyalty in a very cool and multi-faceted way, utilizing unique codes on specially marked packages of Miller Lite in concert with popular social-media platforms such as Facebook and foursquare.” Under the MillerCoors brand portfolio, the event’s highlights will include the introduction of this month’s signature dish “Peroni Shrimp Tempura” created by The RESERVE’s Chef Hopeton Hibbert, a unique Peroni/Blue Moon “Brew” Mixing Station, and more. To attend this event – RSVPs are granted through the MillerCoors system.

TO PARTICIPATE:

+ FOURSQUARE – Upon Check-In Click on The RESERVE

+ TWITTER – @ #TastePointsRooftop

+ FACEBOOK – /TastePoints

+ Save proof of MillerCoors product purchase from each event

throughout the rooftop series for a chance to win a two night stay at a luxury hotel, concert tickets, and a 5 star dinner for two in the Atlanta market.

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